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  1. Person in a foggy field

    The AI paradox in companies: you can't plan your way into AI, but you can't wing it either

    Most companies handle AI in one of two ways. Some plan carefully before they invest. Others invest in everything and see what sticks. Both feel responsible, both are partly righ...
  2. A sneaky chameleon.

    Planning is killing your transformation—here's how to get it rolling

    Most transformation teams spend months designing the perfect solution and building the perfect plan. Then they execute—and watch it fail. Not because of poor planning, but becau...
  3. Wind turbine

    E.ON Sweden chooses Friktion to rewire how it delivers energy flexibility

    How do you reshape how over a million Swedish households think about energy consumption? By building the kind of organization that can turn a good energy idea into something sit...
  4. People walking outside of the ESTEC office

    European Space Agency has chosen Friktion to support out-of-this-world transformation

    How do you change the mindset of some of Europe’s brightest engineers and scientists? At the European Space Agency (ESA), the answer involves rethinking how collaboration happen...
  5. three white pillars

    What if banks are approaching tech integration all wrong?

    Too often, banks treat integrating new technology like any other project. They track scope, stick to budgets, obsess over timelines. But when the rollout spans multiple markets,...
  6. a crystal ball

    Be roughly right—the case for pragmatic planning in large-scale, complex software delivery

    If your roadmap feels more like a wish list than a plan, you’re not alone. But what if predictability wasn’t about precision but about being roughly right? Here are three pragma...