Crystal balls

 Webinar: 
Pragmatic planning—the key to predictability in large-scale, complex software delivery

Wednesday, October 15 at 12:15–13:00
with Joakim von Prónay

If your roadmap feels more like a wish list than a plan, you’re not alone. This webinar is about moving from guesswork and broken promises to a level of predictability that makes life easier—for you, your team, and your stakeholders.

Joakim von Prónay, consultant at Friktion, has helped organizations move from 0% up to 83% predictability in just 12 months. In this webinar, he’ll share how.

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Unrealistic planning doesn’t just break schedules

It eats away at trust, creates tension between teams, and leaves you carrying the stress of promises that were impossible to keep. Pragmatic planning changes that. It gives you a way to lead with confidence, deliver under pressure, and create space for your teams to succeed.

If you would like to:

  • keep the commitments you make to managers and customers

  • deliver more with less without burning people out

  • replace finger-pointing with clarity and shared understanding

  • just have som peace of mind

then this webinar will show you how to get there!

Take my money! (Just kidding, it's for free.)
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What you’ll actually learn

With years of experience, Joakim knows firsthand what it takes to bring predictability back into large-scale software delivery. In just 45 minutes, you’ll walk away with three pragmatic shifts to make planning more predictable—without adding extra process:

  • Stop estimating and focus on flow. Track what actually happens instead of debating what might.

  • Plan for half and get more done. Build adaptability into your plans so reality doesn’t wreck them.

  • Separate roadmap and release plan. Because strategy and delivery need different kinds of promises.

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Some hard truths from real cases

Joakim will share examples from organizations he’s worked with—stories of both failure and success that reveal what it really takes to improve predictability at scale:

  • From chaos to clarity. One department went from 0% predictability to 50% in just six months—and hit 83% after a year.

  • A failure worth remembering. One large-scale initiative collapsed under unrealistic planning. The lesson: if you can’t separate wishful thinking from reality, your whole plan is at risk.

  • Roadmap ≠ release plan. One organization discovered that untangling strategy from delivery was the key to unlocking progress.

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The boring (but oh so important) details

Date & time: Wednesday, 15 October, 12:15–13:00

Location: Online, link will be sent after registration. Please note that there might be some delay.

Speaker: Joakim von Prónay, consultant at Friktion

Audience: We designed this with the following roles in mind, but anyone recognizing the situation we describe is welcome to attend!

  • Portfolio Manager

  • Lead Product Manager

  • Director of Engineering

  • Director of Software Engineering

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