Change creates friction.
Friktion creates change.
Looking for a smooth ride and guaranteed results?
Then Friktion is probably not the management consultancy for you. We are rarely called upon by those who think their problem can be solved quickly or easily.
Instead of luring you in with false dreams of certainty and neat linear processes, we promise to explore the mess, the tensions, and the productive collisions that actually drive change and solve your organization’s big, hairy problems.
Transformations
Create change that sticks and spreads
The elusive nature of the successful transformation
Fun fact: successful organizational transformations are magical—engaging, enjoyable, and impactful. Another fun fact: they're about as rare as three-horned unicorns! Most transformations either fizzle out after early wins or never leave the ground, usually because stakeholders can't agree on the basics: what's broken, how to fix it, or who's paying for it.
Set a direction, pick a starting point,
and learn on the go
What’s killing transformation? The chase for absolute certainty with endless planning sessions and hypothetical scenarios. When all YOU really want to do is get people moving in a new direction. The fix is simple: continuous change with non-linear methods. We’ll help you pick a direction, take that first step, and adapt as you learn. Those small wins stack up fast—and that's how real change happens.
Digital Products
Crack the code
to deliver on time
The struggle to meet unrealistic demands
Digital product organizations have two jobs. Most of the time, it’s to turn market needs into quality products using code. But every once in a while, leadership drops a bombshell project where the ambition far outstrips capacity and experience. Deadlines are impossible, resources are sketchy, and everyone's running around like headless chickens. Suddenly, the job description reads: perform miracles.
Bust the bottlenecks one by one
Don't fall into the trap of adding more people and processes. We’ll help you tackle uncertainty head-on and bust your bottlenecks. The secret to delivery in high-pressure situations? Making tough calls on scope, staying laser-focused on value, and keeping feedback loops tight. In other words: real, hardcore agility. Let your teams do their thing, get out of their way, and watch the magic happen.
B2B Services
Rise above a sea of bland competitors
A case of too much tell and too little show
In today's B2B service landscape, everyone is shouting the same tired claims: "We're the biggest!" "We've been here the longest!" "We're growing like crazy!" Most of the time you’d need a magnifying glass to spot any meaningful difference between them. Meanwhile, customers are scratching their heads, wondering what's really in it for them.
Pick a promise and deliver on it every time
Are you stuck in the price-cutting race? Tired of relying on sales adrenaline to drum up business? Then stop! There's a better way. We’ll help you stand out from the crowd by getting crystal clear on two things: what you're brilliant at, and who you're brilliant for. Then doubling down on that brilliance, improving it every day, in every delivery. Setting in motion a virtuous spiral of delighted customers, growing demand, and healthy margins.
How we solve
complex problems
Strategic sensemaking
We turn confusion into direction by helping management navigate uncertainty and make deliberate choices amongst endless opportunities.
Changeability
We create constant forward motion by helping organizations adapt and learn continuously in a world that never stops changing.
Agile value creation
We accelerate your success by helping teams and departments adapt to change and increase their ability to deliver value—fast, often and a lot.
Articles
Time to add some Friktion
We used to be Sense/Make. Now we’re Friktion.Sometimes it just makes sense to change. Reinvent yourself. Pick a new name. Update your style. Move into a new place. So we did.
Pick a promise and deliver on it—every time
What is the second most important problem for B2B Service Companies to solve? Weird question, I know, but it got your attention didn't it?
Experiments—the key to solving problems in uncertain situations
Facing a problem with no clear solution? In complex environments, the path to success is often unpredictable, and the right direction isn't always obvious from the start. So how can you move forward?
Helping organizations solve
the right problem since 2015
We define the right problem as the one that is keeping organizations from creating real value (without harming people or planet, of course). You probably recognize it as that big, hairy problem that must not be mentioned or that your organization has failed to solve a gazillion times.
Friktion is a management consultancy in Malmö and Stockholm, Sweden.
We specialize in finding novel solutions to problems organizations don't know how to solve. Our people are management consultants, organizational change specialists, agile coaches and market strategists. Complexity awareness, non-linear methodology, and the courage to try new things are at the core of our ideas and toolbox.
Came here looking for Sense/Make?
That was us up until November 2024, when we became Friktion.
Problems, Solved!
Before contacting us,
there are a couple of
things you should know
We welcome friction. It’s a requirement for change. We will poke where it hurts, ask uncomfortable questions and take the fights that need to be fought. But we do it with kindness.
We celebrate irrational choices. If there was a logical, straightforward solution you would have found it by now. Either that or someone else is already doing it. Novel solutions require lateral thinking.
We are playful grown-ups. We believe in unleashing creativity to solve complex problems but we know you have a business to run. We won’t waste your time, and we expect the same from you.
We aim to be part of the solution. Our ambition is to leave every place, person and planet in a better state than we found them. If your organization is doing the opposite we will block you from our calling list.
We teach people to fish. We will do more than solve your problems. We will show you how to use our methods to solve them for yourself in the future. If we do our job right, you won't need us forever.
We are not for everybody. And that's just fine.
Ready to add some Friktion?
Are you a corporate troublemaker looking to solve a complex organizational problem? Contact us today!
Anders Wengelin
CEO, Partner and Management Consultant
anders@friktion.se
+46707178983
linkedin.com/in/wengelin
Vadim Feldman
Founder, Partner and Management Consultant
vadim@friktion.se
+46760311060
linkedin.com/in/vadim-feldman