Then Friktion is probably not the management consultancy for you. We are rarely called upon by those who think their problem can be solved quickly or easily.
Instead of luring you in with false dreams of certainty and neat linear processes, we promise to explore the mess, the tensions, and the productive collisions that actually drive change and solve your organization’s big, hairy problems.
Transformations
Fun fact: successful organizational transformations are magical—engaging, enjoyable, and impactful. Another fun fact: they're about as rare as three-horned unicorns! Most transformations either fizzle out after early wins or never leave the ground, usually because stakeholders can't agree on the basics: what's broken, how to fix it, or who's paying for it.
What’s killing transformation? The chase for absolute certainty with endless planning sessions and hypothetical scenarios. When all YOU really want to do is get people moving in a new direction. The fix is simple: continuous change with non-linear methods. We’ll help you pick a direction, take that first step, and adapt as you learn. Those small wins stack up fast—and that's how real change happens.
Digital Products
Digital product organizations have two jobs. Most of the time, it’s to turn market needs into quality products using code. But every once in a while, leadership drops a bombshell project where the ambition far outstrips capacity and experience. Deadlines are impossible, resources are sketchy, and everyone's running around like headless chickens. Suddenly, the job description reads: perform miracles.
Don't fall into the trap of adding more people and processes. We’ll help you tackle uncertainty head-on and bust your bottlenecks. The secret to delivery in high-pressure situations? Making tough calls on scope, staying laser-focused on value, and keeping feedback loops tight. In other words: real, hardcore agility. Let your teams do their thing, get out of their way, and watch the magic happen.
B2B Services
In today's B2B service landscape, everyone is shouting the same tired claims: "We're the biggest!" "We've been here the longest!" "We're growing like crazy!" Most of the time you’d need a magnifying glass to spot any meaningful difference between them. Meanwhile, customers are scratching their heads, wondering what's really in it for them.
Are you stuck in the price-cutting race? Tired of relying on sales adrenaline to drum up business? Then stop! There's a better way. We’ll help you stand out from the crowd by getting crystal clear on two things: what you're brilliant at, and who you're brilliant for. Then doubling down on that brilliance, improving it every day, in every delivery. Setting in motion a virtuous spiral of delighted customers, growing demand, and healthy margins.
We turn confusion into direction by helping management navigate uncertainty and make deliberate choices amongst endless opportunities.
We create constant forward motion by helping organizations adapt and learn continuously in a world that never stops changing.
We accelerate your success by helping teams and departments adapt to change and increase their ability to deliver value—fast, often and a lot.
We define the right problem as the one that is keeping organizations from creating real value (without harming people or planet, of course). You probably recognize it as that big, hairy problem that must not be mentioned or that your organization has failed to solve a gazillion times.
We specialize in finding novel solutions to problems organizations don't know how to solve. Our people are management consultants, organizational change specialists, agile coaches and market strategists. Complexity awareness, non-linear methodology, and the courage to try new things are at the core of our ideas and toolbox.
That was us up until November 2024, when we became Friktion.
We welcome friction. It’s a requirement for change. We will poke where it hurts, ask uncomfortable questions and take the fights that need to be fought. But we do it with kindness.
We celebrate irrational choices. If there was a logical, straightforward solution you would have found it by now. Either that or someone else is already doing it. Novel solutions require lateral thinking.
We are playful grown-ups. We believe in unleashing creativity to solve complex problems but we know you have a business to run. We won’t waste your time, and we expect the same from you.
We aim to be part of the solution. Our ambition is to leave every place, person and planet in a better state than we found them. If your organization is doing the opposite we will block you from our calling list.
We teach people to fish. We will do more than solve your problems. We will show you how to use our methods to solve them for yourself in the future. If we do our job right, you won't need us forever.
We are not for everybody. And that's just fine.
Are you a corporate troublemaker looking to solve a complex organizational problem? Contact us today!
Anders Wengelin
CEO, Partner and Management Consultant
anders@friktion.se
+46707178983
linkedin.com/in/wengelin
Vadim Feldman
Founder, Partner and Management Consultant
vadim@friktion.se
+46760311060
linkedin.com/in/vadim-feldman