Agile is NOT a one-size-fits-all solution!
When implementing agile, many organizations fall into the trap of thinking it's a magical “cure-all” for every challenge. But here's the reality: Agile can be used to optimize for three different value disciplines, and you have to CHOOSE!
Not choosing is a decision in itself—one that often leads to mediocrity.
So, what are these three value disciplines?
- Product Leadership
Focus on innovation and market differentiation. If your goal is to lead with cutting-edge products, your agile setup should emphasize rapid iteration, creative autonomy, and quick validation cycles. - Customer Centricity
If you're aiming to be the best at understanding and serving chosen customer segments, agile practices should revolve around feedback loops, co-creation, and deep customer empathy. It's all about staying in tune with what the customer truly needs. - Operational Excellence
For those who prioritize efficiency and reliability, your agile framework needs to be lean and disciplined, with a focus on process optimization, waste reduction, and continuous improvement.
Bottom Line: Agile itself is not the answer to all your problems unless you know what you’re optimizing for. The choice you make dictates how you structure your teams, set up processes, and measure success.
So, what’s your focus? Product Leadership, Customer Centricity, or Operational Excellence? Make the choice, and let agile work its magic in the right direction!
Elvira Roos
Agile Coach
